From a recent article on TechCrunch  on promoting your SEO stamp with videos.. Here is an experiment.

1. Create a random video of pictures. Tag it well with "Naperville hotels"
2. Host it on this site.
3. Create a video sitemap and submit it - http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079
4. Check ranking for "Naperville hotels" in a few days to see if this domain ranks up or not..